Direct-to-consumer brands spend heavily to acquire customers through Instagram, Google, and influencers — and then lose 60–75% of them before they complete a purchase. Slow mobile load times, multi-step checkouts, cart sessions that don't persist across devices, and support interactions where agents have no customer history — these are the silent revenue killers that no ad spend can fix. The problem isn't the product. It's the infrastructure between the customer and the purchase. Brands that fix the operational layer — fast pages, persistent sessions, unified customer data — see their existing ad spend compound without additional CAC.
Mobile-first storefront with sub-1.5s load times — image optimisation, edge caching, and code splitting. Not just fast. Measurably, verifiably fast.
One-page checkout with persistent cart across devices, smart address autofill, and saved payment methods. Fewer steps, fewer drop-offs.
Every order, support ticket, ad click, and browse session tied to one customer record. Support agents see full history before they type a word.
Abandoned cart sequences, win-back flows, and reorder nudges — triggered by actual behaviour, not generic schedules. Personalised without manual effort.
See which campaigns drive first purchase, repeat purchase, and LTV — not just clicks. Make ad spend decisions on real return, not reported return.
Preethi runs a D2C wellness brand doing ₹1.4Cr in annual revenue on Instagram and Google ads. Her analytics showed a 71% cart abandonment rate and a mobile conversion rate of 0.9% — industry average is 2.5%. Average mobile page load was 5.2 seconds. Customers who started checkout on mobile and returned on desktop found an empty cart and re-entered everything. Her support team answered 40–50 emails per day from customers asking "where is my order?" — and every answer required opening three different tabs: Shopify for orders, ShipRocket for tracking, and Gmail for context. She knew she was losing revenue. She didn't know how to stop it without spending more on ads.
We rebuilt Luminae's storefront from the ground up — performance-first, mobile-first. Page load dropped from 5.2 seconds to 1.1 seconds. Checkout collapsed from five screens to one. Cart sessions persist across devices via server-side session — customers leave on mobile, return on desktop, find their cart waiting. Discount codes from ad campaigns persist through the session. Every customer now has a unified profile: orders, support history, browse sessions, and loyalty points tied to one record. Support agents see everything before they respond. An automated "where is my order?" response answers 70% of those 50 daily tickets before a human touches them. Abandoned cart emails reference the specific product, include the customer's discount, and land within 20 minutes of abandonment.