Most real estate businesses — agencies, developers, brokers — generate significant revenue while running critical operations on fragmented tools: WhatsApp for lead handoffs, Excel for inventory and commissions, and phone calls for deal status. Every new broker compounds the chaos. Leads fall through the cracks between chats. Commission disputes escalate because there's no single record. Document collections for closings take weeks instead of hours. The business scales people instead of systems — and growth becomes expensive.
A single platform for all leads, properties, and clients — with automated lead capture from portals, WhatsApp, and web forms. Every interaction logged, every follow-up scheduled.
Live inventory with status tracking, pricing history, availability, and broker assignments — replacing the version-collision Excel nightmare.
Clients upload documents, track deal progress, and sign agreements — all in one place. Closing timelines shrink from weeks to days.
Commission calculations automated based on deal structure, tier rules, and payment milestones. No more month-end disputes.
Broker performance, source attribution, inventory turnover, and margin by property type — visible to owners in real time, not on the 15th.
Arjun runs a 42-person real estate agency with 35 active brokers across three cities. Leads arrive from MagicBricks, 99acres, Instagram, and referrals — and every channel feeds a different WhatsApp group. The business had no idea which leads were being followed up, which had gone cold, or which broker handled which deal. Commission calculations happened on a shared Excel sheet the accounts team updated manually at month-end. Three times in one quarter, two brokers both claimed credit for the same deal. Arjun was spending his Sundays resolving spreadsheet disputes instead of growing the business.
We built a custom property CRM that aggregates all lead sources into one pipeline — with automatic broker assignment based on geography and capacity, follow-up reminders, and a full communication log per lead. Property inventory moved from Excel into a structured database with live availability, pricing, and status. Commission rules were encoded into the system: when a deal closes, the commission calculation is automatic, attributed, and visible to everyone. Clients received a document portal for uploading KYC and agreement signatures, cutting the closing process from 18 days to 6.